Desk Notes
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Angles a desk can file. Pitches that sound like a person wrote them. What actually ran, and what died. From David Krug.
Desks that have run the work. Not a subscriber logo wall.
- Drudge Report
- FOX NEWS
- ESPN
- MS.Now
- TechCrunch
- BBC
- CNN
- and more
From the desk
Hi. I’m David.
I spent twenty years in SEO, digital marketing, and publishing. Mostly figuring out how to get people to pay attention. Now I run PressTitan. Brands get named in stories a journalist actually filed.
Desk Notes is the letter I wish the industry sent. Not a roundup of press releases. Not a tool stack. What to lead with, who to send it to, and why the last pitch died.
I send when there’s a note worth filing. If a week is quiet, you get quiet. That’s the point.
What lands
What you actually get.
- 01
An angle a desk can file.
Original data, or a person on the record. Not a feature list. Not a launch deck.
- 02
A pitch that survives a second question.
Who it’s for, why now, what to cut. Written like a human. Then humanizer runs.
- 03
What filed, and what died.
Live URLs when we have them. Dead pitches when we don’t. The miss is the lesson.
- 04
What to try next.
The next hook, the next desk, the next person who can talk. One move. Not a 40-page recap.
Who this is for
Read this if this is you.
- You run earned media or digital PR and are tired of recap fog.
- You will put a founder or a CRO on the record.
- You care which journalist got the pitch, not which logo went on a slide.
- You want the notes even if you never buy a floor.
Who this is not
Skip this if this is you.
- You want a daily digest of other people’s press releases.
- You need a named masthead in a contract. That’s not this letter, and it’s not the product.
- You will not open it. I would rather you not subscribe.
From the book
Recent notes.
- PR Is Dead. The Agencies Just Haven't Noticed Yet. A viral video is a sugar rush gone by breakfast. But one sentence with your name in it, written by a real journalist, works while you sleep.
- Why Your Enrollment Team Is Buying the Wrong Thing (And It's Costing You the Class) You spent $90,000 on 500 leads. Half never picked up. Ten enrolled. You didn't buy demand. You bought a form fill and the belief that moves families was never for sale.
- Why You Should Sign Up for Office Hours (And Why Most of You Shouldn’t) You do not need another PR shop. You need someone in the thread while you do the work. Two thousand dollars a month. I add you to my Slack. You draft. I mark it up. You send.
- Stop Pitching Publications. Pitch the Human With the Deadline. Buildings do not file stories. People with deadlines file stories. If you do not know that person’s name, you are not pitching. You are broadcasting.
Desk Notes
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