The audit that turns issues into action.
Most businesses know something's wrong with their site: rankings stuck, pages not indexed, traffic flat, but not what. We read your website the way Google and the AI models actually do, score every real move on one scale, and send you one prioritized fix list with the evidence behind it. Free. No contract. Yours to keep.
Free. No card. No sales call after. A human reads every request.
Is your site underperforming?
Most businesses come to us stuck on one of these.
Not a mystery, a diagnosis. Every one has a cause the data can show you.
You're not ranking where it pays
Content is up, pages are live, and the money terms sit on page two. Which page is the problem is the first thing we answer.
Pages aren't indexed
Roofers, plumbers, HVAC crews. A service page that never got indexed is a call that never happened.
An update hit your traffic
Traffic dropped after a Google core update and nobody said why. We look at what's real: redirects, thin pages, decay, not scapegoats.
You're fed generic reports
Forty rows of warnings with no business context is not an audit. Yours ends with a do-list in the order it moves the phone.
AI keeps naming a competitor
ChatGPT and Gemini recommend your rival because the rival's pages answer the question cleanly. That is fixable.
Traffic visits, then leaves
The page ranks, the click comes, and the call button is below the fold or missing entirely. Conversion is part of the audit.
How it works
Three steps. No account hunting, no upload.
We work from what your site already makes public: live pages, robots, markup, citations. You don't hand over Search Console access. You hand over a URL.
We read it
Your live pages, your robots, your titles, your schema, your citations. Crawled and read the way Google reads them, and the way GPT and Gemini read them.
We score it
Every real move ranked on one scale: impact × confidence, divided by effort. The same scale IMPACT uses to pick one move a day. Nothing invented.
You get the list
One prioritized fix list with the evidence behind each call. Hand it to a developer or run it yourself. Free, no contract, yours to keep.
What's inside
Six dimensions, one score, one fix list.
Every audit covers the whole board, then ends with a prioritized checklist you can hand a developer or a desk.
Find
Sitemap, robots, redirects, canonicals, broken links, 404s. Whether Google, and GPT, and Grok can actually reach the pages that pay.
Index
Which pages are in, which are left out, and why. Thin pages, orphan pages, and the service pages that never got a seat.
Rank
Titles, headings, internal links, topical structure. Which money page should be fixed before the next article is written.
Local
Google Business Profile, NAP consistency, citations, reviews. The three listings that answer the phone, and what's keeping you out of them.
Answer
Whether ChatGPT, Gemini, and Claude can cite you at all. We look for clear structure, entity signals, and the pages they prefer to quote.
Convert
Once a searcher lands, does the page tell them to call? Call points above the fold, per-service pages, trust that matches the reviews.
Why free?
Because the work is in the fixing, not the finding.
The audit is our opening move. Built on real measurements, never invented numbers.
Measured by what it can see
Real live pages, real markup, real citations. What it cannot see is labeled unknown, never invented.
Scored on one scale
Impact × confidence, divided by effort. The same scale IMPACT uses to pick one real move a day.
Ends with a do-list
A clear prioritized checklist you can hand a developer or run yourself. Not a lecture.
White-hat only
No schemes, no spam, nothing that gets a site fixed to get it fixed again later.
A human reads it
No automated PDF of forty warnings. A real desk scores the findings and writes the priorities.
Yours to keep
No retainer, no obligation. If you like the list, the work lives on the Local SEO pages and the engines.
Free · no card · yours to keep
Get your IMPACT Site Audit.
Drop your site. We read it, score it, and send the prioritized fix list. A human answers every request.
Got it. We'll read it.
The audit lands in your inbox, free, with the prioritized fix list and the evidence behind it.
Recommended by Experts
People who did the work, recommending the work.
Word-for-word recommendations left on David's LinkedIn by founders, editors, and operators who worked beside him directly.
One of the brightest minds I know on the web. I have worked with many. Work with him whenever you can.
Brian W.Founder · NowSourcing LinkedIn recommendationI was given the privilege of getting to report to David. Having him as my boss was an incredible experience and truly an honor. I have never learned so much from someone I worked with. He was always an inspiration to me. He's the hardest worker I have ever met. No idea how he finds the time to accomplish all he does in a day. Couldn't have more respect for him. I hope to get to work with him again one day.
Sara RouthierDirector of Content · Quote.com LinkedIn recommendationDavid is a key piece to company growth. His SEO insights are next level. He is always on top of the new trends that impact website performance and takes initiative. But above that, David is a great leader and great person to work with!
Alison TobinEditor · USNews.com LinkedIn recommendation
FAQ
Straight answers.
Is the audit really free?
Yes. $0, no card, no retainer, no conditional. You get the read, the score, and the prioritized fix list. It is the opening move, and the work is the paid part.
What do I actually receive?
A findings read across six dimensions: find, index, rank, local, answer, convert, and one prioritized fix list: the pages and tasks in the order that moves impact, with the evidence behind each call.
Do you invent rankings?
No. Anything the audit cannot measure is labeled unknown. We do not print position eight because the mood feels right.
Is this automated tool output?
No. We read live pages, then a human at PressTitan scores the findings and writes the priorities. The scale is the same IMPACT uses.
How is the fix list prioritized?
Impact × confidence × what's worked here before, divided by effort. The winner ships first.
Who is this for?
Agencies, in-house teams, and local service businesses: roofers, plumbers, HVAC, electricians and more, who want the same read Google and AI models get.
Does the audit sell me something?
It points at the fixes. If you want them done, the Local SEO plan is on the Local SEO page and content work is on the engines. No pressure either way.
What's the catch?
There isn't one on the audit. The catch is that most sites will see the fix list and realize the work is worth doing.
IMPACT Site Audits · PressTitan
Your site deserves more than hunches.
A free read, scored on one scale, ending with one prioritized fix list. Made in America, ranked in America.