Notes from the desk.
Search, AI recommendations, press, and the engines behind them. Written when there’s something worth sending.
7 notes
2026
- The 150 Word Pitch That Actually Gets Opened
If it is over 150 words, you do not have a pitch. You have a first draft of a press release you were too scared to cut. I can tell you lost before I read the second sentence.
- Why Your Enrollment Team Is Buying the Wrong Thing (And It's Costing You the Class)
You spent $90,000 on 500 leads. Half never picked up. Ten enrolled. You didn't buy demand. You bought a form fill and the belief that moves families was never for sale.
- Why You Should Sign Up for Office Hours (And Why Most of You Shouldn’t)
You do not need another PR shop. You need someone in the thread while you do the work. Two thousand dollars a month. I add you to my Slack. You draft. I mark it up. You send.
- Stop Pitching Publications. Pitch the Human With the Deadline.
Buildings do not file stories. People with deadlines file stories. If you do not know that person’s name, you are not pitching. You are broadcasting.
- PR Retainers Are How Agencies Get Paid When Nothing Ships
A retainer is a subscription to being ignored. You pay on the first. They send a recap on the last. In the middle there are “conversations.” Nobody wants to say the quiet part: the agency got paid whether a reporter said yes or not.
- PR Is Dead. The Agencies Just Haven't Noticed Yet.
A viral video is a sugar rush gone by breakfast. But one sentence with your name in it, written by a real journalist, works while you sleep.
- Why ChatGPT Keeps Naming Your Competitor (And How To Make It Stop)
The model is repeating names it can find, in places it already trusts, written by people who are not you.