Outreach

Follow-up

pitch bump · nudge

Definition

Follow-up is the second touch after a pitch: one new fact, a local cut, or a time check, not “just circling back.” Infinite follow-up sequences that only ask for a read receipt are how lists die.

One bump is normal. A third email needs a new reason or silence.

How it works

Wait a working day or two unless you are on a breaking clock. Add a table, a photo, or a tighter lede. If they passed, log it and do not relitigate until the next story.

Worked example

Pitch Tuesday. Wednesday 10 a.m.: “Adding the county-level table — three rows for your coverage area.” That is a follow-up. Thursday: “Hi just checking in!!!” is noise.

How it differs

A pitch is the first note. An embargo bump is a clock reminder, which is different. Newsjacking follow-ups die the same day.

Common errors

Four-step cadences. New subject threads that lose the thread. Following up an exclusive with a wide blast.

Sources