Desk notes By David Krug 1 min read
What a journalist actually needs from you
A named human. Proof you can cite. A beat, not a brochure. That’s the whole brief.
David Krug Editor · Austin
A named human. Proof you can cite. A beat, not a brochure. That’s the whole brief.
If a reporter asks “so what?”, the answer cannot be a feature list. Bring a person who will go on the record and a fact that survives a second question.
