Desk notes By David Krug 1 min read

How to put a PR floor on a statement of work

Ten placements. DR 50–95. 90 days. Refund if we miss. That sentence is the product.

David Krug Editor · Austin

Ten placements. DR 50–95. 90 days. Refund if we miss. That sentence is the product.

If procurement needs a clause they can paste, take the floor clause. A count, a clock, and a refund. Named mastheads stay out of the contract.

The floor

Ready for real press coverage?

A named human. A fact that survives a second question. Then we work the book.

5Starter
10National
20Titan

5, 10, or 20 placements · 90 days · money back if we miss.