Desk notes By David Krug 1 min read

A wire is not a news hole

Paid newswires are distribution. Journalist coverage is someone using you because the story holds.

David Krug Editor · Austin

Paid newswires are distribution. Journalist coverage is someone using you because the story holds.

A wire can put your name in a feed. It is not a desk filing a piece with you in the body. Don’t confuse the two when you buy a floor.

The floor

Ready for real press coverage?

A named human. A fact that survives a second question. Then we work the book.

5Starter
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5, 10, or 20 placements · 90 days · money back if we miss.